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Persuasion Agility: Mastering the Art of Influence in Agile
Overview
Achieving agility requires successful persuasion from the initiation of change to shifts in behavior and structure. The wrong message can realy backfire, so Agile practitioners must excel at persuasion.
We explore a 4-step approach to persuasion from an unlikely source that bypasses resistance.
Audience
Coaches, scrum masters, transformation leaders, independent consultants, dev leads, managers, directors, project/program managers, and product owners.

Learning Objectives
1. Persuade people to alter behaviors or messages that inhibit agility
2. Teach agile ways of working to developers without invoking common misconceptions
3. Record and relate the value of your contributions
4. Effectively convey the value of agility to executives, hiring managers and potential clientsContext
Persuading stakeholders and developers can be chalenging, especialy when preconceptions and skepticism abound. Resistance to Agile, however misinformed, can be deeply entrenched.

Key Points
Context / examples--
Group behaviors
Team member behaviors
Leader / stakeholder behaviors

Failed Approaches
Authority----
Buzzwords
Listing benefits
Talking about “How”
Confusing feedback with persuasion
The SPIN method
Situation, Problem, Implication, Needs/Payoff--
Strategic questioning and listening
They tell you the benefits